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  2. Lipstick - Wikipedia

    en.wikipedia.org/wiki/Lipstick

    Liquid lipstick tends to have more staying power and is more pigmented than traditional lipstick. However, it dries out more and cracks more readily over time depending upon the product quality. In early 2019, before the COVID-19 pandemic, trend of liquid lipstick was changed from the liquid matte lipstick to semi-matte or glossy finish ...

  3. Jeffree Star Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Jeffree_Star_Cosmetics

    Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [4]

  4. Kylie Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Kylie_Cosmetics

    Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. [1] The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [ 2 ] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.

  5. MAC Cosmetics - Wikipedia

    en.wikipedia.org/wiki/MAC_Cosmetics

    RuPaul’s Viva Glam lipstick was the first product MAC Cosmetics advertised. [9] Controversy arose in September 2010, over the anticipated release of the MAC Rodarte collection, a collaborative effort with the fashion label Zara Rodarte, based on the border town of Ciudad Juárez.

  6. Private label - Wikipedia

    en.wikipedia.org/wiki/Private_label

    A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.

  7. ColourPop Cosmetics - Wikipedia

    en.wikipedia.org/wiki/ColourPop_Cosmetics

    ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website, at Ulta Beauty, and at Target. [1] [2] They predominantly make products for the eyes, lips, and face. [3]

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