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Adidas Superstar is a style of low-top athletic shoe which has been manufactured by the German multinational company Adidas since 1969. The design is nicknamed the "shell toe", "shell shoe", and "shell top" due to its rubber shell toe cap.
Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
Adidas's Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden. [63] Adidas drew about even with Converse in basketball by the mid-1970s before both started to fall behind then-upstart Nike in the early 1980s. [64]
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. [ citation needed ] [ 14 ] "All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott , 2NE1 , Nicki Minaj and Derrick Rose .
Adidas sneakers were also a successful brand of the decade, becoming popular among teenage boys and young men. [citation needed] The growth of pop-culture and hip-hop influence allowed group Run-D.M.C. to make the Adidas Superstar (commonly known as the shell toe) one of
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