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Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA).
Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.
UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Google Cloud IoT Core Service – Shut down on August 16. Google Album Archive – Discontinued on July 19. Google Code Competitions – Discontinued on July 1. Google Universal Analytics – Shut down on July 1 and replaced by Google Analytics 4.
Unique user. A unique user is a term used in web analytics which refers to a website visitor that is counted only once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a certain period of time and is typically determined by placing a cookie on user's device. [1]
v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Cloud analytics is term for a set of technological and analytical tools and techniques specifically designed to help clients extract information from massive data. [2] Cloud analytics is designed to make official statistical data readily categorized and available via the users web browser . The global Cloud Analytics Market size is expected to ...
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. In April 2008, Google released Urchin 6. In February 2009, Google released Urchin 6.5, integrating AdWords. Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. See also. UTM parameters; List ...
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