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The Federal Trade Commission announced the settlement of a case brought against Kellogg Company after it ran advertising claiming its frosted Mini-Wheats was "clinically shown to improve kids ...
To settle the allegation, Kellogg said it would expand upon a settlement it reached last year when the Federal Trade Commission blasted the company for claiming that Frosted Mini-Wheats helped ...
Kellogg has reached a proposed $4 million settlement in a class action lawsuit regarding its advertising of its Frosted Mini-Wheats brand of cereals. The lawsuit alleged that the Kellogg's ...
Frosted Mini-Wheats (also known as Frosted Wheats and Mini Max in the United Kingdom, Mini-Wheats! in Canada, and Toppas in certain European countries; also referred as "Mini-Wheats" in the US) is a breakfast cereal manufactured by WK Kellogg Co (formerly Kellogg's) consisting of shredded wheat cereal pieces and frosting.
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Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.. The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation.
The company has invited customers to share their cereal-for-dinner experiences on Instagram for a chance to win $5,000 and a year’s supply of Froot Loops, Frosted Flakes or Frosted Mini-Wheats.
It positioned Frosted Mini-Wheats as a product with broad-based appeal. The campaign was aimed at adults whose maturity made them concerned about nutrition but whose taste buds still craved flavor. Considered by critics to be a clever and appealing approach, the strategy was quite successful, and led to Frosted Mini-Wheats becoming one of the ...