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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  4. These are the 2024 SEO trends you need to know - AOL

    www.aol.com/lifestyle/2024-seo-trends-know...

    This provides a brief overview of your plan, including your company name, type of business, target market description, product and information, pricing and marketing strategies, and financial ...

  5. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

  7. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. [12] Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [ 13 ] and track the activities of the visitor.

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