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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Contribution margin-based pricing maximizes the profit derived from an individual product, based on the difference between the product's price and variable costs (the product's contribution margin per unit), and on one's assumptions regarding the relationship between the product's price and the number of units that can be sold at that price.

  3. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    Generally driving segments, there are customers who just go for the lowest price product, or value buyers who are willing to pay more to purchase products that are worth the price. Thus, value–based pricing companies are aiming for types of segmentation like value buyers. In reality, each and every product in the market is sold at different ...

  4. Product cost management - Wikipedia

    en.wikipedia.org/wiki/Product_cost_management

    However, there has been at least one analyst report focusing on product cost analytics. It is unknown whether PCM will become part of a bigger enterprise software category. At least one of the major ERP vendors [12] and two of the major PLM vendors [13] [14] [15] have products that they bill as Product Cost Management or analytics solutions.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Price is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt "for not treating the kids". [34] It reflects the total cost of ownership.

  6. Managerial economics - Wikipedia

    en.wikipedia.org/wiki/Managerial_economics

    Second-degree price discrimination occurs when firms can price products or services differently according to the number of units bought. Examples include quantity discounting, bulk pricing and two-for-one offers. [43] Third-degree price discrimination prices products or services differently based on the unique demographic of different groups ...

  7. The pros and cons of being a small business owner - AOL

    www.aol.com/finance/pros-cons-being-small...

    A business owner might start a business because they have a business idea and may have observed a gap in the market. They may also want to go into business for themselves because they have ...

  8. Business valuation - Wikipedia

    en.wikipedia.org/wiki/Business_valuation

    Business valuation is a process and a set of procedures used to estimate the economic value of an owner's interest in a business. Here various valuation techniques are used by financial market participants to determine the price they are willing to pay or receive to effect a sale of the business. In addition to estimating the selling price of a ...

  9. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    The focus strategy has two variants, cost focus and differentiation focus." [2] In general: If a firm is targeting customers in most or all segments of an industry based on offering the lowest price, it is following a cost leadership strategy;