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The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
IPB University [2] [3] (Indonesian: Institut Pertanian Bogor, abbreviated as IPB) is a state-run agricultural university based in the regency of Bogor, Indonesia. IPB has long been considered one of the "Big 5" universities in Indonesia, along with University of Indonesia , Bandung Institute of Technology , Gadjah Mada University and Airlangga ...
In electrical engineering, isolated-phase bus (IPB), also known as phase-isolated bus (PIB) in some countries, is a method of construction for circuits carrying very large currents, typically between a generator and its step-up transformer in a steam or large hydroelectric power plant. Isolated phase bus during installation at the Bui Dam Ghana.
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for management, [2] and ...
Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Horizontal gene transfer ( HGT) refers to the transfer of genes between distant branches on the tree of life. In evolution, it can scramble the information needed to reconstruct the phylogeny of organisms, how they are related to one another. HGT can also help scientists to reconstruct and date the tree of life, as a gene transfer can be used ...