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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [ 2 ] [ 3 ] Based in Westlake, Ohio , a suburb of Cleveland , the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
A seasonal greeting card, whether handwritten on personalized Christmas stationary or typed out on a tasteful e-card, is one way to show family and friends you care about them this holiday season.
[1] [2] In 2012, American Greetings, which owns a 15% stake in Schurman Retail Group, appointed the company to manage Clintons retail stores in the U.K. [5] [10] The company operates over 400 retail stores in North America with brands including Papyrus, NIQUEA.D, Paper Destiny, and Carlton Cards.
The firm began selling the Christmas card in America in 1874, thus becoming the first printer to offer cards in America. Its owner, Louis Prang, is sometimes called the "father of the American Christmas card." [8] By the 1880s, Prang was producing over five million cards a year by using the chromolithography process of printmaking. [3]
Counter cards: Greeting cards that are sold individually. This contrasts with boxed cards. [1] Standard A standard greeting card is printed on high-quality paper (such as card stock), and is rectangular and folded, with a picture or decorative motif on the front. Inside is a pre-printed message appropriate for the occasion, along with a blank ...
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