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Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. [2] Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the ...
Kellogg's introduced Product 19 in 1967 in response to General Mills' Total, which claimed to contain the entire daily nutritional requirement of vitamins and minerals. [2] Like Total, Product 19 was fortified with the US recommended daily allowance of vitamins and minerals. [3] Unlike Total, Product 19 was a multi-grain cereal.
Just Right is a breakfast cereal produced by Kellogg's. It was created in the 1980s for health-conscious, athletic Australians, who are the world's third-biggest cereal eaters. [1] The cereal is sold in the United Kingdom, Iceland, Ireland, New Zealand and Australia but has been discontinued in other markets. A similarly named cereal with ...
Froot Loops is a sweetened, fruit-flavored breakfast cereal made by WK Kellogg Co for the United States, Canadian, and Caribbean markets and Kellanova for the rest of the world. The brand was solely owned by the original Kellogg Company before it spun off its North American cereal division as WK Kellogg Co in late 2023. [1]
In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers aged 25 to 49 to eat 26% more cereal than people of that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery ...
Kellogg’s created a sweeter version of Corn Flakes, coating the cereal in sugar to create “Sugar Frosted Flakes,” dropping the “Sugar” in 1983 to simplify the brand.
Kellogg CEO suggests people could eat cereal for dinner to save money on groceries. Dietitian explains whether cereal is healthy to eat for dinner.
Presweetened breakfast cereals first appeared in 1939. [1] At the time of its introduction in the early 1950s, Sugar Smacks had the highest sugar content in the US cereal market (56% per weight), surpassing Sugar Crisp (later renamed "Golden Crisp") by competitor Post Cereal which had debuted with what The Oxford Companion to Sugar and Sweets would later call "an astonishing sugar content of ...