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  2. Chain of custody - Wikipedia

    en.wikipedia.org/wiki/Chain_of_custody

    Chain of custody is also used in most chemical sampling situations to maintain the integrity of the sample by providing documentation of the control, transfer, and analysis of samples. Chain of custody is especially important in environmental work where sampling can identify the existence of contamination and can be used to identify the ...

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...

  4. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization ) and SEM ( search engine marketing ).

  5. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  6. E-marketing collateral - Wikipedia

    en.wikipedia.org/wiki/E-Marketing_Collateral

    These activities enforced themselves as givens nowadays, common e-marketing collateral include: [1] Building the e-presence; whether it is a website, blog, microsite or a portal. Search engine marketing, including search engine optimization and search engine registration. With the prevalence of mobile devices, e-marketing collateral must often ...

  7. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

  8. Search engine - Wikipedia

    en.wikipedia.org/wiki/Search_engine

    Web search engine submission is a process in which a webmaster submits a website directly to a search engine. While search engine submission is sometimes presented as a way to promote a website, it generally is not necessary because the major search engines use web crawlers that will eventually find most web sites on the Internet without ...

  9. Talk:Chain of custody - Wikipedia

    en.wikipedia.org/wiki/Talk:Chain_of_custody

    Examples: "a police officer or detective will take charge of a piece of evidence, document its collection, and hand it over to an evidence clerk for storage in a secure place", "Documentation should include the conditions under which the evidence is gathered", "It is best to keep the number of transfers as low as possible" Both of these make ...