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Also, most images found on the web do not meet our non-free content policy, which states that a non-free image may be used only when it cannot be replaced. For example, there's no way that a logo of a political party or a screenshot of a video game can be replaced by a free image, but a photo of a living person or location can almost always be ...
The following list is not exhaustive but contains the most common cases where non-free images may be used and is subject to the restrictions listed below at unacceptable use of images, notably #8, which forbids the use of press agency or photo agency (e.g., AP or Getty Images) images when the image itself is not the subject of commentary.
There are basically two type of pictures (images, files, pics, etc.) that are used here on Wikipedia: Free images; Non-free images; A free image is an image that can be freely used anywhere on Wikipedia. A free image may be either public domain, or released under a free license, such as CC-BY-SA. Free images can be used in any article where ...
Correct misinterpretations of free images. One of the main complaints about free images is lack of quality when compared with a promotional images. That is not true: there are very good free images as shown by Wikipedia:Featured pictures. In the case of replaceable images, it is possible that a promotional image will look better than free versions.
Wikipedia:Picture of the day is an image which is automatically updated each day with an image from the list of featured pictures. The {{ POTD }} template produces the image shown above. Category:Wikipedia Picture of the day lists the different templates that can be used.
Wikipedia non-free file size reduction requests (2 C, 10 F) Files that survived replaceability discussions (137 F) Wikipedia non-free images by franchise (23 C)
Free images should not be watermarked, distorted, have any credits or titles in the image itself or anything else that would hamper their free use, unless, of course, the image is intended to demonstrate watermarking, distortion, titles, etc. and is used in the related article. Exceptions may be made for historic images when the credit or title ...
It can't be possible to replace the non-free image with a free image, even if the free image would be of lower quality, and even if no-one's actually created the free image yet. For instance, you cannot use a non-free image of a living person because, typically, it is possible for someone to take a picture of the subject and release that image ...