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The proposal for the AZ-1 goes as far back as 1985 when Suzuki created the Suzuki RS/1 as a mid-engine sports car project for volume production. [1] Suzuki's design for the Tokyo Motor Show was a fully functional car with a front/rear weight distribution of 45:55, [3] powered by a modified 1.3-liter G13B engine borrowed from the Cultus GTi.
In addition, the Mazda-Autozam dealerships started OEM sales of Suzuki automobiles. During the channel reorganization period, the Autozam store, which could not be transferred to the Mazda Autozam store, handled only light cars and Demio with the sign as it was, but as new models, AZ-Offroad and Laputa are sold together with the Mazda Autozam ...
The Mazda AZ-Offroad, introduced in October 1998, is a rebadged Jimny. The AZ in the name refers to Autozam , Mazda's ill-fated small car marque . It is fitted with the turbocharged 658-cc DOHC Suzuki K6A engine, which produces 64 PS (47 kW). [ 51 ]
Mazda had used a number of different marques in the Japan market, including Autozam, Eunos, and Efini, although they have been phased out. In the early 1990s Mazda almost created a luxury marque, Amati, to challenge Acura, Infiniti, and Lexus in North America, but this never happened, leaving the near-luxury Millenia to the Mazda
Mazda's implementation of brand diversification reflected a Japanese engineering philosophy, called Kansei engineering, which was used as an advertising slogan in North America. One of the most niche sub-brands was M2, used on three rare variants of the Eunos Roadster (the M2-1001, M2-1002 and M2-1028) and one of the Autozam AZ-1 (M2-1015). M2 ...
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