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Founded in 1993, its website claims it is the only company that still manufactures a complete line of equipment in the United States. Iron Grip holds many patents, [example needed] and is internationally known. [1]
BowFlex is the brand name for cardio and strength fitness training equipment. [ 25 ] [ 12 ] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [ 12 ] BowFlex products now range from cardio machines, [ 26 ] to adjustable dumbbells [ 27 ] and home gyms. [ 28 ]
[17] [18] It acquired a series of other fitness-related companies, including Nebula Fitness in 2012, [6] Pendlay, OSO Barbell and Reflex Fitness Products in 2018, [19] [20] and powerlifting equipment manufacturer Ghost Strong in 2022. [21] Rogue was a contender for Inc.'s 2018 Company of the Year. [12]
It helped company in to turn out as a leading distributor of fitness equipment. In 1995, Gym Source was the third-largest distributor of Life Fitness equipment in the country. By 2012, the company had nearly $100 million in revenue and gained exclusivity contracts with fitness equipment manufacturers.
Villency is the son of Rowann, a mixed media artist, and Robert Villency, the chairman of Maurice Villency. Villency graduated from the University of Wisconsin.. On May 27, 2006, he married former San Francisco assistant district attorney and co-host of The Five on Fox News Kimberly Guilfoyle on the island of Barbados. [11]
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Anna Benson started Fitness Favorites, which became the official online store for the original videos after her death in 2009. After her death, Anna's son became owner of the Classic The FIRM and has released Anna's 'classic' DVDs from VHS format. [10] The FIRM Studios was renamed The Flex Body/The FLEX in 2015 and is owned by Emily Welsh.
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