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The kawaii aesthetic is characterized by soft or pastel colors, rounded shapes, and features which evoke vulnerability, such as big eyes and small mouths, and has become a prominent aspect of Japanese popular culture, influencing entertainment (including toys and idols), fashion (such as Lolita fashion), advertising, and product design.
Pikachu's personality was described by the book Millennial Monsters: Japanese Toys and the Global Imagination as helping to emphasize not only Pikachu as a character, but also helping in making the anime series as a whole more widely popular, with the reciprocal nature of Pikachu's relationship with Ash in the vein of trainer and pet being ...
Dyler Crews wrote, "Even before Pikachu solidified the concept of a manga and anime franchise having an adorable mascot in the '90s, the trope was already old hat. Looking to cash in on merchandising, Oda simplified Tony Tony Chopper's design to make the character resemble a plush toy.
Atsuko Nishida (西田 敦子, Nishida Atsuko) is a Japanese graphic artist who previously worked at Game Freak and TOYBOX Inc. She designed a number of creatures for the Pokémon franchise, including one of the most well-known Pokémon species, the franchise's mascot Pikachu.
Stuffed toys can also be homemade from numerous types of fabric or yarn. For instance, amigurumi is a traditional Japanese type of knitted or crocheted stuffed toy typically made with an oversized head and undersized extremities to look kawaii ('cute'). [22] [23]
The pet goes through several distinct stages of development throughout its life cycle. Each stage lasts a set amount of days, depending on the model of the toy, and when it reaches a new stage, the toy plays a jingle, and the pet's appearance changes. The pet can "die" due to poor care, old age, sickness, and in a few versions, predators.
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