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Quality Inn was founded in 1939 as Quality Courts United, which was the first hotel chain in the United States. By 1946, the association grew to 50 hotels and to 100 hotels by 1952. [ 3 ] The group was among the first in the industry to offer wall-to-wall carpeting, daily linen changes, 24-hour desk service, and in-room telephones.
[15] [16] Comfort Inn, which would later become Choice Hotels' flagship brand, was marketed to family vacationers, business travelers, and senior citizens, [8] and was intended to compete with Days Inn, Best Western, and Friendship Inn. [12] The company's Quality Inn hotels remained in the midscale segment, competing with Holiday Inn, Ramada ...
A splinter of this now-defunct group, Quality Courts, began as a referral chain in 1941, but was converted to a franchised operation (Quality Inn) in the 1960s. [19] Budget Host [20] and Best Value Inn are also referral chains. Best Western (1946) was a similar referral chain of independent western U.S. motels. It remains in operation as a ...
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The company employed architects Rufus Nims and Karl Koch to oversee the design of the rooms and gate lodge. Nims had previously worked with the company, designing restaurants. The restaurant's trademark Simple Simon and the Pieman was now joined by a lamplighter character in the firm's marketing of its motels. According to cultural historians ...
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