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Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
In 1994, Seventh Generation entered the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent. [citation needed] And in 1995, the company's mail-order catalog business sold to Gaiam, Inc. and Seventh Generation began focusing solely on its wholesale products business. [citation needed]
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The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949.
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The Sun Products Corporation (now Henkel North American Consumer Goods Inc.) was a United States–based manufacturer of laundry detergent, fabric softeners, and other household cleaning products. With annual sales of $2.0 billion, the company's brands included All, Wisk (discontinued), Snuggle, Sun, Surf, and Sunlight. Sun Products holds the ...
Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach.