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Market transformation describes both a policy objective and a program strategy [1] to promote the value and self-sustaining presence of energy-efficient technologies in the marketplace. It is a strategic process of market intervention which aims to alter market behavior by removing identified barriers and leveraging opportunities to further the ...
In management it has been said that business transformation involves making fundamental changes in how business is conducted in order to help cope with shifts in market environment. [1] However this is a relatively narrow definition that overlooks other reasons and ignores other rationales.
A regional target operating model is a transformational project with solution covering across regions. It forms regional standards for implementation across regions. This type of model should capture the as-is of the organization design, business capabilities, business processes and supporting technology components.
Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside ...
The original theory had already proposed moderators that act as substitutes and moderators that act as neutralizers. Howell and colleagues added enhancers to these. [12] Substitutes for leadership theory was a heavily researched area until the late 1980s when transformational leadership became the focus of the majority of leadership research. [13]
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
Turnaround management does not only apply to distressed companies, it, in fact, can help in any situation where direction, strategy or a general change of the ways of working needs to be implemented. Therefore, turnaround management is closely related to change management, transformation management and post-merger-integration management.
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.