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Media ecologists employ a media ecology interpretative framework to deconstruct how today's new media environment increasingly mirrors the values and character attributed to young people. Here are some typical characteristics of the new generation: first, it is "the world's first generation to grow up thinking of itself as global.
Jack Myers is an American media ecologist, author, and speaker. [1] He is the founder of MediaVillage, a media company. [2] [3] Education.
The less paradigm in media studies since the Second World War has been associated with the ideas, methods and findings of Paul F. Lazarsfeld and his school: media effect studies. Their studies focused on measurable, short-term behavioral 'effects' of media and concluded that the media played a limited role in influencing public opinion.
Neil Postman (March 8, 1931 – October 5, 2003) was an American author, educator, media theorist and cultural critic, who eschewed digital technology, including personal computers, mobile devices, and cruise control in cars, and was critical of uses of technology, such as personal computers in school. [1]
Media psychology is a branch of psychology that focuses on the interactions between human behavior, media, and technology.Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.
Given this perspective, media study is not restricted to just media of communications but all forms of technology. Media and their users form an ecosystem, and the study of this ecosystem is known as media ecology. Media ecology also holds that our environment ultimately changes due to technology.
According to Eric: "Media Ecology is a term I invented when we were at Fordham. I discussed it with Postman and he ran with it." 'Interview with Eric McLuhan' [Laureano Ralon, 2010] [5] Marshall and Eric McLuhan co-authored the books Laws of Media: The New Science (1990), Media and Formal Cause (2011), and Theories of Communication (2011).
Ecological psychology is the scientific study of the relationship between perception and action, grounded in a direct realist approach. This school of thought is heavily influenced by the writings of Roger Barker and James J. Gibson and stands in contrast to the mainstream explanations of perception offered by cognitive psychology .