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Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
Lithia Motors began in 1946 when Walt DeBoer opened a single car dealership in Ashland, Oregon.In the first year, the five-person company sold 14 cars. [16] In 1968, Walt's son, Sidney DeBoer, took over the business and incorporated Lithia Motors Inc. Sidney reorganized the business and in 1970 purchased a Dodge dealership in Medford.
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The following list includes original "Dodge" models designed outside the US or rebadged models from other manufacturers/brands. 1950s–1970s. Name Orig.
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