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Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...
In sociology, face refers to a class of behaviors and customs, associated with the morality, honor, and authority of an individual (or group of individuals), and their image within social groups. Face is linked to the dignity and prestige that a person enjoys in terms of their social relationships .
The psychology of self and identity is a subfield of Psychology that moves psychological research “deeper inside the conscious mind of the person and further out into the person’s social world.” [1] The exploration of self and identity subsequently enables the influence of both inner phenomenal experiences and the outer world in relation to the individual to be further investigated.
Identity is the set of qualities, beliefs, personality traits, appearance, or expressions that characterize a person or a group. [1] [2] [3] [4]Identity emerges during childhood as children start to comprehend their self-concept, and it remains a consistent aspect throughout different stages of life.
The ' I' and the 'me ' are terms central to the social philosophy of George Herbert Mead, one of the key influences on the development of the branch of sociology called symbolic interactionism. The terms refer to the psychology of the individual, where in Mead's understanding, the "me" is the socialized aspect of the person, and the "I" is the ...
Conversely, definitions of self-presentation focus on personal identity, reputation, and managing one's image, underscoring how people present themselves to influence the way others perceive them. [2] Success in personal branding is viewed as the result of effective self-packaging. [3] It is more about self-promotion rather than true self ...
Henri Tajfel's greatest contribution to psychology was the social identity theory. Social identity is a person's sense of who they are, based on their group membership(s). Tajfel (1979) proposed that the groups (e.g. social class, family, football team, etc.), which people belonged to were a source of pride and self-esteem. Groups give us a ...
Identity control theory is a theory in sociology concerned with the development of personal identity. [1] Created by Peter Burke, it focuses on the nature of peoples' identities and the relationship between their identities and their behavior within the realm of their social structure.