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Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters ...
Public Opinion (Chambersburg), a morning newspaper covering the Greater Chambersburg area, Pennsylvania, US; Public Opinion, an 1861–1951 British weekly; Public Opinion Quarterly, an academic journal of the American Association for Public Opinion Research
In contemporary usage, public opinion is the aggregate of individual attitudes or beliefs held by a population (e.g., a city, state, or country), while consumer opinion is the similar aggregate collected as part of marketing research (e.g., opinions of users of a particular product or service).
Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in 1948 by W. F. R. Hardie (1902–1990) in the United Kingdom after R. B. McCallum, a friend of Hardie's, requested a word to describe the study of elections. Its first documented usage in ...
The term is named after the American policy analyst and former senior vice president at Mackinac Center for Public Policy, Joseph Overton, who proposed that the political viability of an idea depends mainly on whether it falls within an acceptability range, rather than on the individual preferences of politicians using the term or concept.
This new public sphere spanned the public and the private realms, and "through the vehicle of public opinion it put the state in touch with the needs of society". [10] "This area is conceptually distinct from the state: it [is] a site for the production and circulation of discourses that can in principle be critical of the state."
An opinion poll is a survey of public opinion from a particular group of people or sample. For determining the political climate, this usually would be a cross-section of the population in question. Opinion polls conduct series of questions and then extrapolate the average opinion of the sample according to their answers.
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or ...