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The McPlant is a vegetarian (and in some regions vegan) burger sold by the fast-food chain McDonald's in several European countries. [5] In 2021, McDonald's partnered with Beyond Meat , a Los Angeles–based producer of plant-based meat substitutes , to create the McPlant platform.
The McPlant patty consists of peas, rice, and potatoes, and is served on a sesame seed bun with standard burger toppings like tomato, lettuce, pickles, onions, and American cheese.
The early days of McDonald's McPlant test in the U.S. looked promising. Sales of the burger surpassed what analysts had expected , and McDonald's decided to expand the McPlant to about 600 ...
The McPlant was a collaboration between McDonald's and Beyond Meat, and added to the menu in 2021 in limited restaurants to test its viability. The burger was never made a nationwide menu item.
McPlant is a plant-based line of foods being developed by McDonald's in house. [97] On 13 October 2021, 250 restaurants in the UK started serving the McPlant burger, and it was launched across the United Kingdom on 5 January 2022. [98] [99] The McMuffin has a vegetarian version named named "McMuffin Egg & Cheese" in some countries.
Shares of Beyond Meat initially fell as much as 8% after McDonald's announcement, but recovered to end 4% lower after the plant-based meat company said it had a role in creating the McPlant patty.
McVegan is a veggie burger sold by the fast-food restaurant chain McDonald's.In 2017, McDonald partnered with the Swedish food company Orkla to create a plant-based patty inside a small steel kitchen in Malmö, where they began the creation of the product. [1]
“I don’t think the U.S. consumer is coming to McDonald’s looking for the McPlant or other plant-based proteins,” Erlinger stated during the forum. Related: McDonald's Fan-Favorite Limited ...