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A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 US fl oz serving (1,620 kJ/L), 8 fewer than a regular Budweiser.
Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined ...
In 2007, Miller Brewing Company began producing Miller Chill, a "Chelada-style light lager with a hint of salt and lime". [13] [14] Anheuser-Busch makes Budweiser Chelada and Bud Light Chelada, a combination of lager, clamato, lime juice, and salt. [15] [16] In 2012, Tecate began offering a michelada flavored with lime and spices.
In 2020, Budweiser introduced Bud Light Seltzer. [49] In August 2020, Bud Light Seltzers added grapefruit, cranberry and pineapple flavors, [50] to its original offerings of black cherry, mango, lemon lime and strawberry. [51] In October 2020, Bud Light Seltzers added Apple Crisp, Peppermint Pattie, and Gingersnap, [52] with the cans sporting ...
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Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
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