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"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Beneath the image of a bare-chested Bo wearing shoulder pads and wielding a baseball bat is a picture of a Nike cross-trainer and a message that says, “If Bo Jackson takes up anymore hobbies, we ...
In 1989 and 1990, Jackson's name became known beyond just sports through the "Bo Knows" advertising campaign, a series of advertisements by Nike, starring Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson. [1] A 1991 hip injury ended his football career, and his baseball career ended in 1994.
Raiders running back Bo Jackson takes off on a 45-yard run in the fourth quarter against the Kansas City Chiefs on Oct. 15, 1989, at the Coliseum. (Bob Galbraith / Associated Press) At age 62, Bo ...
The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. [1] In its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. [citation needed] By 1965, sales had reached $20,000.
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