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David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
McClelland stated that every person has these three types of motivation regardless of age, sex, race, or culture. The type of motivation by which each individual is driven derives from their life experiences and the opinions of their culture. This need theory is often taught in classes concerning management or organizational behaviour.
McClelland’s research led him to formulate psychological characteristics of people with strong need for achievement. According to McClelland and David Winter (Motivating Economic Achievement), the following features accompany high level of achievement motivation: [4] [6] Moderate risk propensity; Undertaking innovative and engaging tasks;
In the 1960s, psychologist David McClelland expanded on Murray's work, focusing on the effects of human needs in a work environment. [2] His need theory proposes that most people are consistently motivated by one of three basic desires: the need for affiliation, the need for achievement, or the need for power.
Content theory of human motivation includes both Abraham Maslow's hierarchy of needs and Herzberg's two-factor theory. Maslow's theory is one of the most widely discussed theories of motivation. Abraham Maslow believed that man is inherently good and argued that individuals possess a constantly growing inner drive that has great potential.
Australian homicide detectives are investigating the suspected "targeted double murder" of a Sydney couple. On Tuesday, Dec. 17., New South Wales (NSW) police confirmed a second body had been ...
Content theories attempt to identify and describe the internal factors that motivate people, such as different types of needs, drives, and desires. They examine which goals motivate people. Influential content theories are Maslow's hierarchy of needs, Frederick Herzberg's two-factor theory, and David McClelland's learned needs theory. Process ...
Editor's note: The University of Georgia announced that Kirby Smart's father, Sonny Smart, died early Saturday morning. By almost any measurement, Georgia's Kirby Smart is one of the best coaches ...