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Erika Michaelanne Costell (born November 12, 1992) [2] is an American Internet personality. [3] Her career began when she became associated with Team 10, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in his videos, Costell started her own YouTube channel, which increased her popularity
In June 2012, Contee went on to co-found Attentive.ly, a tech startup specializing in influencer marketing technology, serving as their Strategic Advisor. In 2016, Attentive.ly was acquired by Blackbaud, making it the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company.
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]
Lucy Edgerley, the head of influence at the global social media agency Born Social, told BI that Gen Zers, in particular, are craving creativity, entertainment, and inspiration.
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Emira D'Spain (born October 8, 1996) is an Emirati-born American model, social media influencer and former beauty director. In 2022, she became the first Black transgender woman to model for Victoria's Secret. She has also been a cover girl for Glamour and was featured in Nylon.
Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect .
Grace Margaret Beverley is an English entrepreneur, influencer, and podcaster. [1] She is the founder of TALA, Shreddy and The Productivity Method. [ 2 ] Formerly known online by her moniker GraceFitUK , Beverley founded TALA and Shreddy whilst studying music at St Peter's College, Oxford .
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