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Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1]
It is typically a mixture of fixed salary, variable performance-based bonuses (cash, shares, or call options on the company stock) and benefits and other perquisites all ideally configured to take into account government regulations, tax law, the desires of the organization and the executive. [1]
[2] For a public-sector comparison, the UK prime minister is entitled to a salary of £167,391 [3] [4] and the Cabinet Secretary is entitled to a salary of £200,000 to £204,999. [5] The table below outlines financial data - CEO salaries and turnover figures - where available, of a selection of major charities in the United Kingdom, by capital.
This page was last edited on 23 September 2022, at 21:59 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Account planning is a job title that exists in most London and UK advertising agencies. Account planning gained an initial foothold in the US in the early 80s but really only evolved to become an essential function in most mid to large sized agencies in the early 90s.
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WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England.It is the world's largest advertising company, as of 2023. [4]