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Red Bull GmbH (German pronunciation: [ʁɛt ˈbʊl]) is an Austrian multinational private conglomerate company known for its range of energy drinks of the same name. [3] It is also known for its wide range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg. [4]
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.With a market share of 43%, it is the most popular energy drink brand as of 2020, [8] and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. [9]
According to the bank HSBC, U.S.-based competitor Monster Beverage may be the underdog that could knock Red Bull from the top spot of the industry estimated to be worth $108.40 billion by 2031.
Today, Rauch is the world's only bottler of beverages for Red Bull. [8] In 2019, Rauch and the Red Bull company revealed plans to build a canning facility in Arizona within the following five years. [9] Rauch also cooperates with the German Bitburger Brewery Group. As part of this cooperation since February 2008 Rauch products are distributed ...
Chalerm Yoovidhya (born 1950) is a Thai billionaire businessman and co-owner of Red Bull GmbH. As of 2024, Forbes estimates his family's net worth at US$36 billion, making them the wealthiest in Thailand. [1]
Red Bull’s Max Verstappen is aiming for a fourth consecutive world championship in 2024 after he won 19 of 22 races in 2023 during the most dominant season in F1 history.
In 1984, he founded Red Bull GmbH [15] with Yoovidhya, launching the brand in Austria in 1987. [4] [13] Subsequently, he turned the Red Bull drink into a world market leader among energy drinks. [16] It was revealed that he worked on the formula for around three years before the modified drink was launched under the new name Red Bull in 1987. [11]
In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance [11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent. [8]