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Clif Bar & Company is an American producer of energy foods and drinks. The company's flagship product, Clif Bar, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California, and was privately held until 2022 when it was acquired by Mondelez International for $2.9 billion.
The Ralph Milan et al. v. Clif Bar & Co. class-action lawsuit, which was filed in April 2018, claimed that the nutritional labels on Clif Bars and Clif Kid ZBars did not disclose the high amounts ...
LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women. [1] [2] Over time, the brand has expanded to encompass a range of drinks, [3] protein bars, [4] and the philanthropic initiative known as LUNAFEST, a women's film festival.
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The festival also partnered with CLIF Bar, who set up a bike valet to encourage people to cycle to the event and participate in its two-mile challenge. It worked with New England Wind Fund to offset power used during the festival, and Klean Kanteen to provide reusable water bottles.
Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.
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