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Craftsman is a line of tools, lawn and garden equipment, and work wear.Originally a house brand established by Sears, the brand is now owned by Stanley Black & Decker.. As with all Sears products, Craftsman tools were not manufactured by Sears during the company's ownership, but made under contract by various other companies.
They are signed as Sears and are usually free-standing or located in strip malls. They primarily concentrate on hardware, appliances and lawn-and-garden supplies. Most of Hometown Stores carry Sears brand products, such as Kenmore, Craftsman, and DieHard, as well as a wide assortment of other national brands.
During this period, Sears will continue selling Craftsman products royalty-free under a licensing agreement. [33] As part of an effort to extend the brand, Sears launched a pilot location in San Antonio for a DieHard-branded auto service franchise, DieHard Auto Center driven by Sears Auto.
Join now and you'll be ready to save big during the Craftsman Club Saver Days -- April 16-23, 2011 -- when members get special discounts. One coupon per purchase.
Sears, Roebuck and Co., commonly known as Sears (/ s ɪər z / SEERZ), [5] is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail ordering catalog company migrating to opening retail locations in 1925, the first in Chicago. [6]
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