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According to Aristotle and twentieth-century rhetoricians, experienced speakers begin the process of adopting a rhetorical stance with an analysis of the audience. Professional authors and speakers use their knowledge of the subject and establish credibility to help influence how their message is received. [11]
These leaders tend to influence others to change their attitudes and behaviors. The two-step theory refined the ability to predict how media messages influence audience behavior and explains why certain media campaigns do not alter audiences' attitudes. This hypothesis provided a basis for the two-step flow theory of mass communication. [9]
Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all
Whom refers to the recipient of the message. This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.
Rhetoric – the study and practice of good effective expression; also a type of discourse, focusing on goals of the speech or piece of writing that attempts to sway the mind of the audience. Rhetorical criticism – analysis of the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that ...
The problematique analysis procedure is a naturalistic approach [170] that seeks to discover the influential factors [81] and describe the structure of problems that exist in communication systems (Librero, 1993; Flor, 1991). The basic purpose of this approach, according to Librero (1993), is to identify the problem rather than the solution.
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CDA is an application of discourse analysis; it is generally agreed that methods from discourse studies, the humanities and social sciences may be used in CDA research.. This is on the condition that it is able to adequately and relevantly produce insights into the way discourse reproduces (or resists) social and political inequality, power abuse or dominat