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A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers , 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
Egosurfing is employed by many people for a variety of reasons. According to a study by the Pew Internet & American life project, [3] 47% of American adult Internet users have undertaken a vanity search in Google or another search engine. Some egosurf purely for entertainment, such as finding celebrities with the same name.
As toll-free telephone numbers, vanity 800 numbers support flexible call tracking which allows businesses to determine where their incoming call traffic is coming from, build a database of leads, access demographic information on callers, allocate personnel based on calling patterns, analyze ad campaign results and export data to other programs ...
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Vanity numbers became easier to obtain as a toll-free exchange prefix was no longer tied to a geographic location. By the 21st century, Voice over IP placed toll-free and foreign exchange numbers into the hands of even the smallest users, to whom dedicated inbound lines under the original InWATS model would have been prohibitively expensive.
The 555 exchange is not reserved in area codes used for toll-free phone numbers. This led to the video game The Last of Us accidentally including the number to a phone-sex operator. [9] The number "555-2368" (or 311-555-2368) is a carryover from the "EXchange 2368" ("Exchange CENTral") number common in telephone advertisements as early as the ...
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