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In one of the most competitive footwear market segments, with UGG Australia and EMU Australia as main competitors for producing sheepskin footwear, Bearpaw has carved out a niche area. The first Bearpaw retail store opened in Citrus Heights, California in 2011, where the brand is headquartered.
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EMU Australia's main competitor for ugg boots in the Australian market is Luda Productions, which holds approximately 75% market share in Australia. The main competing brands in EMU's overseas markets are UGG Australia , manufactured by Deckers Outdoor Corporation, and Bearpaw , which produce similar sheepskin products and hold over 95% market ...
UGG-branded sheepskin boots have been a style staple since they first appeared on Oprah Winfrey's show in her second edition of "Oprah's Favorite Things" in 2003, [11] in which she purchased over 350 shoes for her staff and audience. [24]
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