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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
Leaflets being handed out in New York City (1973). A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail.
Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item. Compared with a flyer, a brochure usually uses higher-quality paper , more color, and is folded.
Vistaprint is a global e-commerce company that produces physical and digital marketing products for small businesses. Vistaprint was one of the first businesses to offer its customers the capabilities of desktop publishing through the internet when it was launched in 1999.
The New York Times wrote that it's "not the kindest of terms." [3] IBM's initial online annual report was "standard brochureware: sticking the print annual report on the Web;" the third year they made it "easy to navigate" and added features to enable viewers to "create charts slicing the company's figures any number of bean-counting ways."
For her daily tips, free newsletters and more, visit her website. This article originally appeared on USA TODAY: 10 things you should never tell an AI chatbot. Show comments. Advertisement.
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