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2. Outline of advertising - Wikipedia

   en.wikipedia.org/wiki/Outline_of_advertising

   The following outline is provided as an overview of and topical guide to advertising: Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers.

3. Criticism of advertising - Wikipedia

   en.wikipedia.org/wiki/Criticism_of_advertising

   An example for this debate is advertising for tobacco or alcohol but also advertising by mail or fliers (clogged mail boxes), advertising on the phone, on the Internet and advertising for children. Various legal restrictions concerning spamming, advertising on mobile phones, when addressing children, tobacco and alcohol have been introduced by ...

4. Family in advertising - Wikipedia

   en.wikipedia.org/wiki/Family_in_advertising

   Since the Industrial Revolution, use of the family in advertising has become a prominent practice in marketing campaigns to increase profits. Some sociologists say that these advertisements can influence behavior and attitudes ; advertisers tend to portray family members in an era's traditional, socially-acceptable roles.

5. Attitude-toward-the-ad models - Wikipedia

   en.wikipedia.org/wiki/Attitude-toward-the-ad_models

   Attitude toward the ad is defined as "a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion." [ 1 ] After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other ...

6. Surrogate advertising - Wikipedia

   en.wikipedia.org/wiki/Surrogate_advertising

   Surrogate advertising is a form of advertising which is used to promote products which are banned or limited from advertising under government regulations, such as cigarettes and alcohol via advertising another product produced by the same company in order to raise brand awareness.

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