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  2. Outline (list) - Wikipedia

    en.wikipedia.org/wiki/Outline_(list)

    An outline, also called a hierarchical outline, is a list arranged to show hierarchical relationships and is a type of tree structure. An outline is used [1] to present the main points (in sentences) or topics of a given subject. Each item in an outline may be divided into additional sub-items.

  3. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The Jane Schaffer method is a formula for essay writing that is taught in some U.S. middle schools and high schools.Developed by a San Diego teacher named Jane Schaffer, who started offering training and a 45-day curriculum in 1995, it is intended to help students who struggle with structuring essays by providing a framework.

  4. Five-paragraph essay - Wikipedia

    en.wikipedia.org/wiki/Five-paragraph_essay

    The five-paragraph essay is a format of essay having five paragraphs: one introductory paragraph, three body paragraphs with support and development, and one concluding paragraph. Because of this structure, it is also known as a hamburger essay , one three one , or a three-tier essay .

  5. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics", because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles.

  6. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    Almost all modern essays are written in prose, but works in verse have been dubbed essays (e.g., Alexander Pope's An Essay on Criticism and An Essay on Man). While brevity usually defines an essay, voluminous works like John Locke 's An Essay Concerning Human Understanding and Thomas Malthus 's An Essay on the Principle of Population are ...

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    10.1 Outline of the marketing plan. ... This article is in list format but may read better as ... service or message. Common examples of advertising media include: TV ...

  8. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  9. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    Attitude toward the ad is defined as "a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion." [ 1 ] After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other ...

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