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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

  4. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing). [1] [2] [3] Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "search engine marketing" — or SEM — is now ...

  5. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

  6. The top 7 mental health challenges of the holidays and how to ...

    www.aol.com/top-7-mental-health-challenges...

    As the song goes, it's the most wonderful time of the year. The holidays are expected to be a joyful, harmonious, and celebratory time of year… but for many, it can also bring a mix of emotional ...

  7. How President-Elect Trump’s Win Could Impact Housing Prices

    www.aol.com/president-elect-trump-win-could...

    In a recent Newsweek article, Alex Beene, a financial literacy instructor at the University of Tennessee at Martin, said, “Many in the real estate business are elated with a Trump victory, and ...

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