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2. HomeAdvisor - Wikipedia

   en.wikipedia.org/wiki/HomeAdvisor

   HomeAdvisor has also received data security concerns over its use of Home Improvement Industry practices known as Pay Per Lead Services. HomeAdvisor collects users data when a request is made and then sells that data to local contractors in exchange for money.

3. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

5. Iowa utilities grapple with how to pay up to $1.35 ... - AOL

   www.aol.com/iowa-utilities-grapple-pay-1...

   Replacing Iowa's 96,440 lead waterlines could cost $1.35B. Utility officials endorse the goal but aren't sure how to cover the cost Iowa utilities grapple with how to pay up to $1.35 billion for ...

6. The Property Brothers Fear Trump's Tariffs Could Send ...

   www.aol.com/property-brothers-fear-trumps...

   Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — you can become an investor for $0.80 per share today.

7. Cost per lead - Wikipedia

   en.wikipedia.org/wiki/Cost_per_lead

   Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

8. Newsom energy plan sparks tug of war with lawmakers in final ...

   www.aol.com/news/newsom-energy-plan-sparks-tug...

   Analysts say the cuts will amount to a one-time savings of about $30 per consumer. Energy bills have been soaring in recent months due to increased demand driven by high temperatures ...

9. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   In a cost-per-lead pricing model, advertisers pay only for qualified leads – irrespective of the clicks or impressions that went into generating the lead. CPL advertising is also commonly referred to as online lead generation. Cost per lead (CPL) pricing models are the most advertiser-friendly.