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If an advertisement contains these three qualities of success, it is a successful advertisement. [8] Some examples include: Life, Liberty and the Pursuit of Happiness – Rights outlined in the U.S. Declaration of Independence; Liberté, égalité, fraternité [9] – The slogan of the French Republic predating 1790
Thus having a unique selling point is essential to have a successful business that can handle current competition, as well as possible future comers in similar markets. [citation needed] The desktop personal-computer market provides one example with many manufacturers and the potential for new manufacturers at any time.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad contribute to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market.
Ad Age ranked the campaign number 1 in a list of the top ad campaigns of the 21st century. [6] Individual ads caused different reactions, both positive and negative. Evolution won two Cannes Lions Grand Prix awards. [2] Katy Young at The Daily Telegraph called Real Beauty Sketches "one campaign that will make you think, and hopefully, feel more ...
The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. [22]
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The campaign has been the subject of a number of books, with serious scholarly analysis of the campaign's key success factors, including: Think Small: The Story of those Volkswagen Ads by Frank Rowsome (1970); [8] Think Small: The Story of the World's Greatest Ad (2011) by Dominik Imseng; [9] and Thinking Small: The Long, Strange Trip of the ...
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