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Cultivation theory was founded by George Gerbner.It was developed to seek out the influence that television media may have on the viewers. Most of the formative research underlying cultivation theory was conducted by Gerbner along with his University of Pennsylvania colleague Larry Gross and their students-turned-colleagues Michael Morgan and Nancy Signorielli. [4]
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Cultivation may refer to: . The state of having or expressing a good education (), refinement, culture, or high culture; Gardening; The controlled growing of organisms by humans
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Self-cultivation or personal cultivation (Chinese: 修身; pinyin: xiūshēn; Wade–Giles: hsiu-shen; lit. 'cultivate oneself') is the development of one's mind or capacities through one's own efforts. [1] Self-cultivation is the cultivation, integration, and coordination of mind and body.