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Dashboards lead to better management of marketing/financial strategies as a dashboard for the display of marketing data makes the process of marketing easier and more reliable as compared to doing it manually. Web analytics play a crucial role in shaping the marketing strategy of many businesses. Dashboards also facilitate for better tracking ...
The dashboard may provide client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and the firm. Operational CRM is made up of three main components: sales force automation, marketing automation, and service automation. [20]
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
A pivot table is a table of values which are aggregations of groups of individual values from a more extensive table (such as from a database, spreadsheet, or business intelligence program) within one or more discrete categories.
Digital dashboards, also known as business intelligence dashboards, enterprise dashboards, or executive dashboards. These are visually based summaries of business data that show an at-a-glance understanding of conditions through metrics and key performance indicators (KPIs). Dashboards are very popular tools that have arisen in the last few years.
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It can read files written by Excel 97 onwards; this file format is known as the BIFF 8 format. As the Excel file format is complex and contains a number of tricky characteristics, some of the more advanced features cannot be read. XSSF (XML SpreadSheet Format) – reads and writes Office Open XML (XLSX) format files. Similar feature set to HSSF ...
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