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Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, a.k.a. "Von Dutch", an American artist and pinstriper of the Kustom Kulture movement. [1] After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo. [ 2 ]
Von Dutch Originals used high-level product placements and celebrity involvement to propel the brand. [13] In the height of the brand's popularity, Britney Spears, Justin Timberlake, and Ashton Kutcher were photographed wearing the Von Dutch trucker hat. [11] Sales reached $33 million in 2003, [15] [16] and as high as $100 million in 2004. [11]
In 1958, Von Dutch designed and produced the "Mare's Leg", a cut-down Winchester rifle for the television series Wanted: Dead or Alive. [ 4 ] Von Dutch completed pin striping the well-known "Blue Velvet" Pontiac Firebird in 1979, which is complete with two perfectly parallel pin stripes 16 + 1 ⁄ 2 feet long down each side of the vehicle.
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After the death of artist Kenny Howard, also known as Von Dutch, in 1992, Howard's daughters sold the Von Dutch name to Ed Boswell who then began working together with Michael Cassel and Robert Vaughn to create the Von Dutch brand. Later, Tonny Sorensen would be brought in as an investor and would become a 51% owner of the company while Michael ...
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