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In 1958, Von Dutch designed and produced the "Mare's Leg", a cut-down Winchester rifle for the television series Wanted: Dead or Alive. [ 4 ] Von Dutch completed pin striping the well-known "Blue Velvet" Pontiac Firebird in 1979, which is complete with two perfectly parallel pin stripes 16 + 1 ⁄ 2 feet long down each side of the vehicle.
Von Dutch is an American multinational fashion brand posthumously named after Kenny Howard, a.k.a. "Von Dutch", an American artist and pinstriper of the Kustom Kulture movement. [1] After Howard's death in 1992, his daughters allowed Ed Boswell to produce items using the Von Dutch trademark logo. [ 2 ]
Von Dutch Originals used high-level product placements and celebrity involvement to propel the brand. [13] In the height of the brand's popularity, Britney Spears, Justin Timberlake, and Ashton Kutcher were photographed wearing the Von Dutch trucker hat. [11] Sales reached $33 million in 2003, [15] [16] and as high as $100 million in 2004. [11]
Rebooted as a luxury label in 2020, Von Dutch is making its first foray into the category.
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The “Brat”-Harris crossover trend was popularized by creators like University of Delaware senior Ryan Long, who went viral after he posted a mashup of the Charli XCX song “Von Dutch” with ...
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