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The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. [ 4 ] [ 6 ] [ 7 ] Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights ...
The gap started closing in the middle of last year, following a Bud Light boycott sparked by a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney. Beyond the customer ...
SEE MORE: Garth Brooks says his new Nashville bar won't boycott Bud Light Especially on topics or communities, brands have spoken out before. "I worked on Bud Light literally 11 years ago.
Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...
Bud Light’s further decline shows that a boycott over the brand that started in April 2023 over a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney has caused ...
In the second quarter, US revenue dropped 10.5%, driven lower by the poor volume performance of Bud Light. But that didn't stop Anheuser-Busch InBev CEO Michel Doukeris from striking an optimistic ...
The beer boycott tanked Bud Light's sales and stock price. But 'anti-woke' activists don't need that kind of payoff to keep stoking LGBTQ+ outrage.
On a Sunday podcast appearance, Donald Trump Jr. urged conservatives to end their boycott of Bud Light and AB, arguing that the company historically donates a lot of money to Republicans and ...