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  2. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    The so-called "Bud Light Effect." ... For example, musician Kid Rock decided to post a video to Instagram in which he shot up cases of Bud Light with a gun. Others have used their wallets to make ...

  3. Bud Light boycott - Wikipedia

    en.wikipedia.org/wiki/Bud_Light_boycott

    On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...

  4. Goldberg: Why 'Bud Lighting' isn't stopping anytime soon

    www.aol.com/news/goldberg-why-bud-lighting-isnt...

    In the short term, the Bud Light example is too exciting for “anti-woke” crusaders who have become rabidly anti-corporate. Once you develop a taste for takedowns, only more can satisfy.

  5. How the Bud Light Can Controversy Has Affected The ... - AOL

    www.aol.com/finance/bud-light-controversy...

    Certainly, the company benefited from the Bud Light boycott. But the effects may not be long-term. For retail investors, the time to take advantage of Molson’s good fortune may have passed.

  6. Bud Light had a year it wants to forget. What happens next? - AOL

    www.aol.com/bud-light-had-wants-forget-120025743...

    Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

  7. Kid Rock says he's ending Bud Light boycott - AOL

    www.aol.com/kid-rock-says-hes-ending-174604703.html

    Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...

  8. Bud Light controversy spills over to NFL Draft. Will Kansas ...

    www.aol.com/news/bud-light-controversy-spills...

    She said Bud Light sent her “possibly the best gift ever” and showed a picture of a blue tallboy can with her face on it. She ended the video with “Love ya! Go team. Whatever team you love ...

  9. Bud Light isn’t the only beer brand struggling: Gen Z’s ...

    www.aol.com/finance/bud-light-isn-t-only...

    Meanwhile, Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday. Rubbing salt in the wounds, it partially attributed its strong earnings ...