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Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
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The "marketing mix" (also known as the four Ps) is a foundation concept in marketing and has defined the so-called managerial approach since the 1960s. The marketing mix or marketing program is understood to refer to the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [40]
Microblogging is a form of blogging using short posts without titles known as microposts [1] [2] [3] (or status updates on a minority of websites like Meta Platforms'). Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", [ 1 ] which may be the major reason for their ...
Blog fiction is an online literary genre that tells a fictional story in the style of a weblog or blog. In the early years of weblogs, blog fictions were described as an exciting new genres creating new opportunities for emerging authors, [1] but were also described as "notorious" [2] in part because they often uneasily tread the line between fiction and hoax.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.