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Digital dashboard technology is available "out-of-the-box" from many software providers. Some companies, however, continue to do in-house development and maintenance of dashboard applications. For example, GE Aviation has developed a proprietary software/portal called "Digital Cockpit" to monitor the trends in the aircraft spare parts business.
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Simply printing out dashboard graphics on paper and displaying them in a central location can have a positive effect on internal goals. [4] The process of manually creating and posting paper dashboards, however, can become cumbersome to maintain on a regular basis. This is also a simple dashboard approach that often gets out of date quickly.
Google Dashboard enables users to gain access to the company's most often used services, such as Google+, Google search, Google Maps, YouTube and many more. [2] These items are all supported by Dashboard and as the user scroll through them, Dashboard displays all the account settings for each service and any recent activity.
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This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [13]