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  2. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    In economics, random utility theory was then developed by Daniel McFadden [5] and in mathematical psychology primarily by Duncan Luce and Anthony Marley. [6] In essence, choice modelling assumes that the utility (benefit, or value) that an individual derives from item A over item B is a function of the frequency that (s)he chooses item A over ...

  3. Utility - Wikipedia

    en.wikipedia.org/wiki/Utility

    In economics, utility is a measure of a certain person's satisfaction from a certain state of the world. Over time, the term has been used with at least two meanings. In a normative context, utility refers to a goal or objective that we wish to maximize, i.e., an objective function.

  4. Risk-seeking - Wikipedia

    en.wikipedia.org/wiki/Risk-seeking

    Subsequently, it can be understood that the utility function curves in this way depending on the individual's personal preference towards risk. [1] Below is an example of a convex utility function, with wealth, ' ' along the x-axis and utility, ' ' along the y-axis. The below graph shows how greater payoffs result in larger utility values at an ...

  5. Random utility model - Wikipedia

    en.wikipedia.org/wiki/Random_utility_model

    When faced with several alternatives, the person will choose the alternative with the highest utility. The utility function is not visible; however, by observing the choices made by the person, we can "reverse-engineer" his utility function. This is the goal of revealed preference theory. [citation needed] In practice, however, people are not ...

  6. Social welfare function - Wikipedia

    en.wikipedia.org/wiki/Social_welfare_function

    In welfare economics and social choice theory, a social welfare function—also called a social ordering, ranking, utility, or choice function—is a function that ranks a set of social states by their desirability. Each person's preferences are combined in some way to determine which outcome is considered better by society as a whole. [1]

  7. Social choice theory - Wikipedia

    en.wikipedia.org/wiki/Social_choice_theory

    Social choice theory is the study of theoretical and practical methods to aggregate or combine individual preferences into a collective social welfare function. The field generally assumes that individuals have preferences, and it follows that they can be modeled using utility functions, by the VNM theorem.

  8. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    When goods are indivisible, a coalitional game can be set up so that a utility function can be defined on all subsets of the goods. Hu (2020) [27] shows the endowment effect when the utility function is superadditive, i.e., the value of the whole is greater than the sum of its parts. Hu (2020) also introduces a few unbiased solutions which ...

  9. Ordinal utility - Wikipedia

    en.wikipedia.org/wiki/Ordinal_utility

    For every utility function v, there is a unique preference relation represented by v. However, the opposite is not true: a preference relation may be represented by many different utility functions. The same preferences could be expressed as any utility function that is a monotonically increasing transformation of v. E.g., if