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Thums Up is a brand of cola. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market. In 2018, Coca-Cola announced they will launch Thums Up in Bangladesh, Pakistan, Sri Lanka and Nepal. [1]
In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and ...
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. [1] Citra was owned by Parle Bisleri.Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million.
More than 100 years ago, a product was born that would change the beverage landscape forever. Dr. John Stith Pemberton created the syrup used for Coca-Cola and carried a jug of it down to a local ...
TaB. TaB, introduced in 1963 as the company's first diet soft drink, was one of the products on Coca-Cola's 2020 hit list. The saccharine-laced beverage's marketing campaign was initially targeted ...
In a move that is sure to embolden owners of Coca-Cola and PepsiCo , Warren Buffett gave both companies his full confidence in a recent interview with CNBC. Plagued by declining soft drink volume ...
In 1993, Parle Bisleri sold Gold Spot along with Thums Up, Limca, Citra and Maaza to The Coca-Cola Company, which had just relaunched in the Indian market, reportedly for $40 million. [2] In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand. [3]
Despite government backing, Double Seven could not dominate the Indian soft drinks market, but the programme was successful in filling the void left by Coca-Cola. [11] Double Seven's main competitors were Campa Cola, Thums Up, Duke's, McDowell's Crush, and Double Cola. [12] Double Seven also had a lemon-lime soft drink known as Double Seven ...