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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.
Clean URLs (also known as user-friendly URLs, pretty URLs, search-engine–friendly URLs or RESTful URLs) are web addresses or Uniform Resource Locators (URLs) intended to improve the usability and accessibility of a website, web application, or web service by being immediately and intuitively meaningful to non-expert users.
Designing with Web Standards, first published in 2003 with revised editions in 2007 and 2009, is a web development book by Jeffrey Zeldman. The book’s audience is primarily web development professionals who aim to produce design work that complies with web standards. The work is used as a textbook in over 85 colleges.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Luke Wroblewski has summarized some of the RWD and mobile design challenges and created a catalog of multi-device layout patterns. [15] [16] [17] He suggested that, compared with a simple HWD approach, device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices.
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Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. [3] Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.
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